Bolt was growing more popular in his homeland. Howard Hamilton, who was given the task of Public Defender by the government, urged the JAAA to nurture him and prevent burnout , calling Bolt "the most phenomenal sprinter ever produced by this island".  His popularity and the attractions of the capital city were beginning to be a burden to the young sprinter. Bolt was increasingly unfocused on his athletic career and preferred to eat fast food, play basketball, and party in Kingston's club scene. In the absence of a disciplined lifestyle, he became ever-more reliant on his natural ability to beat his competitors on the track. 
On April 29, 1999, the WWF made its return to terrestrial television , airing a special program known as SmackDown! on the fledgling UPN network. The Thursday night show became a weekly series on August 26, 1999—competing directly with WCW's Thursday night program Thunder on TBS . In 2000, the WWF, in collaboration with television network NBC , announced the creation of the XFL , a new professional football league that debuted in 2001.  The league had high ratings for the first few weeks, but initial interest waned and its ratings plunged to dismally low levels (one of its games was the lowest-rated prime-time show in the history of American television). NBC walked out on the venture after only one season, but McMahon intended to continue alone. However, after being unable to reach a deal with UPN, McMahon shut down the XFL.